Morgan Castleberry
Social Media Campaigns
Creating innovative ideas that keep up with today’s current trends while building and engaging with an audience helps maintain close positive relationships between an organization and the individuals one is trying to reach. I have planned and executed macro and micro social media campaigns while monitoring the logistics and highlights for multiple social media accounts.
01
Project
For Sigma Gamma Rho Sorority Incorporated Xi Beta chapter I was tasked with creating a theme and events for the sorority's representation week.
The theme I chose was a Xi Beta Playlist. With this theme the flyer was to look like an album cover with other musical touches. I created a video to also pair with the promotional flyers which was to mimic the elements of Spotify, still staying within the playlist theme.
02
Project
During Black History Month 2022 I worked with Columbus Recreation and Parks. I researched various black history facts within the organization that weren't as well known to inform and educate their audience.
03
Project
Columbus Recreation and Parks was nominated for Best of Columbus Weddings 2022 and to get more people to vote for them we started this social campaign. With this campaign I used wedding photos from each location of theirs that was on the panel to go with the theme and highlight the beauty of each destination. In the caption I used various song lyrics at the beginning that pertained to the love and romance of weddings.
For Columbus Recreation and Parks I worked to create reels for them to give their social platforms more variety away from their typical posts which were flyers and photos.
04
Project
